We are all (maybe not all) creatures of habit. The majority have some sort of pattern or routine that they follow on a daily basis. I.e. wake up at 7:15am, coffee + breakfast, brush teeth, get dressed, head to work, etc…In my experience of routine, I have made a quick forecast solely based on my personal feelings that it is only a matter of time before I get fed up of this routine and start creating a new more exciting routine to give my life a little umph. If you feel the same way, then this post may interest you and we can all make a change for the “more interesting”.
Let me begin by sharing an example of pattern deconstruction and what I mean when I use that term. There’s this show in Las Vegas called “The Act”. It begins with an extremely beautiful lady on a trapeze. Every man in the audience is pinching himself standing next to his wife. They are infatuated by her smile and skilful acrobatics. She has a gorgeous face and a great chest. She is wearing a long flowing dress and the room is in silence watching her. The women are jealous and the men are standing like statues. As her part comes to an end, she pulls off her skirt and…
She has no legs.
Hands are brought to mouths. The sounds of “gasps” cross the room and some even scream. Every act of this show is like that. In fact, calling it a show would not be fair. It’s an experience. It’s an experience that destroys the very pattern you came in with. You were expecting a typical Las Vegas show, and in the end, you got an experience that would probably last quite a while. You may even return home and tell your family and friends about it and so the word spreads like a plague (viral). So now, why wouldn’t you want to create a similar concept for your business? Why wouldn’t you want your life to be several sets of experiences, rather than just shows? I mean hey, if I could go away from everything I do with that “wow” factor, how great would my life be? I would have endless content to socialize with. I would be a highly experienced individual and I would probably be extremely happy with my life (which is my ultimate goal – 1) being happy 2) making those I care about equally as happy).
Great! So now you’ve got a basic concept of pattern deconstruction, let’s move onto “world creation”. The first part above is simply the audience side of this theory. There is obviously the creator’s side (you and your business). This requires creativity and hard work, but keep in mind, if you succeed in creating an experience for your clients, you are kindly rewarded by extremely viral advertising of your establishment and in turn you become a happy chappy or chappiette.
So how are we going to create an insane experience for our clients? How are we going to make them say “wow” when they’re done? Ok, let’s create a scenario for a restaurant. I want you to imagine you’re a restaurant owner. Ok? How are you going to create a world where you completely eradicate your client’s pattern for one evening? Maybe I’m taking it a little too far with the eradication and destruction, perhaps we stick with deconstruction. How are we going to deconstruct our client’s patterns for one evening? How about we start by creating a pop-up restaurant? For those of you that don’t know what that is, it’s the idea that the restaurant is open for one night only (sort of a surprise) and the next day it doesn’t even exist. Note that this can happen with shops too. You just need to make sure you plan this so that everything is mobile and you can move onto the next city when you wish.
Nice, so we’ve got this pop-up restaurant, is that enough for a wow factor response? Umm…no. I wouldn’t be swayed by a pop-up restaurant if all it did was offer me great food. I mean it’s just another show! Nothing new. I walk in. I eat good food. I thank them. I leave. Done. This is not what we’re looking for. We need to make this exciting. We need to go back to the core of our experiment which is pattern deconstruction. Ok, picture this. It’s Friday night. People are dressed to impress. They’re ready to kick-off the weekend and you are about to give them a crazy experience. They hear that your restaurant is coming into town (via good PR & Marketing) and a line begins to form at your chosen location. Everyone brings their partner for a great dinner. Husbands & Wives, Boyfriends & Girlfriends, the line is long (if this happens, you could take it one step further in the future and make these pop-up events exclusive. An invite only affair. That is not necessary at the moment. You are just starting).
As you get to the door, this is where we deconstruct the pattern. You are separated from your partner. Who you will not see for 30 minutes or so after which you will meet again to eat your meal. You are then lead into a dark maze and when you find your way to the end of it, a trap door leads you into a different zone, you are given a mask to wear. The purpose of this mask is depersonalize the client. For once in their lives, they get to experience what is feels like to be completely anonymous. Completely free. Every aspect of this experience from arriving, leaving, going to the bathroom and eating is going to be opposite to what is expected.
You could find a desk as your table, which brings the office to the restaurant for pattern deconstruction effect (you are flipping work with dinner). You may even find a key under your plate which opens a desk drawer where you find a surprise that forces you to move to another section with a person you haven’t met before because he/she is anonymous. The whole fantasy and discovery aspect is what turns people on. If your idea picks up, you can make an exclusive members only event and you can eliminate rules all together by having your members sign some sort of agreement (depending how far you are willing to go with this). As a Muslim, I would not have the heart to go ahead with an idea like this, the freedoms required here will include alcohol and allowing your partner to mingle with strangers while wearing a mask which can take this to a whole other level, but for those with no scruples, this could really turn into something crazy. A night the people of XYZ town will never forget and the best part is the next day. No sign that this place ever existed.
Was it a dream? I’ll let you be creative.
If this is too much for you, then why not start by changing your own life first, to make it more experience based rather than just a show. In fact, lets do it together. Let’s start off by listing every aspect of our routines and, for each item on our routine list, let’s see what we can do that’s the opposite, or at least different. The goal is to surprise ourselves. To break our own rules and patterns so we don’t get too attached to them. There is one item that I think exists on everyone’s list that just needs to be deconstructed and that’s “asking”. You know that special someone you’ve had a crush on forever and you just can’t find it in you to let them know? It’s time to stop that. You are going to tell them tomorrow and just see how that changes your life. Or how about that endless job of yours? You’re fed up at work. You are no longer challenged. You feel that your life has hit a deadend. Well, you know what? Quit! Just stop making yourself miserable. Take a baby retirement (which I will discuss in detail in another post) and just take some time to create new patterns that will ultimately make you a happier person and change your life for the better!
If you are feeling comfortable enough, please share your expriences with me in the comment section below. Tell me what your pattern is today and how you plan on changing it. If you are bold enough to go a step further, tell me how you plan on changing your business so that your client will say “wow” when you’re done. If I can help in anyway, just ask me. I always try, but I can never gurantee that I’ll give you the answer you’re looking for!
Finally, I want you to get excited about life. I want your life to be super interesting, because it’s not nice to see so many miserable faces everyday. The next time someone asks you “What are you going to do the rest of the day?” I want you to be able to smile at them and say:
“I have no idea. Something new.”
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